Book launch · Paid social
25x ROAS on a NYT Best Seller
- A/B tested retailer hub vs Amazon for pre-orders
- Moved budget fully to the winning path
- National audio as upper funnel, measured on pre-orders
Trufflin Media
Growth, performance and analytics for DTC and CPG brands
Know exactly what's driving your growth. Then scale it.
Senior growth and analytics leadership for ambitious consumer brands. Paid and organic growth, dashboards and AI-automated reporting, led by senior operators on every account.
30-minute working session. You leave with a plan, whether or not we work together.
Selected results
25x
ROAS on a NYT Best Seller launch
Book launch · Paid social
+103%
EBITDA in a single quarter
Beauty portfolio · Growth
2,000%
growth since launch
DTC haircare · Full funnel
Experience across brands including
Sound familiar?
You're spending more on growth, and trusting the numbers less.
"Meta says one thing. Shopify says another."
Every platform claims the sale, so nobody knows what's actually working.
"Reporting eats a day every week."
Your team copies numbers into spreadsheets instead of acting on them.
"We're scaling spend without knowing what's profitable."
Revenue is up, but margin isn't, and the next budget call is a guess.
Ways to work together
Start with clarity. Scale with confidence.
01 · Start here
The Unearth Audit
A working session on your real numbers, then a written plan: where growth is leaking, what to fix first, and what it's worth.
- Channel and attribution review
- Margin and MER check
- Prioritized 90-day plan
Complimentary
02 · Most popular
Analytics and reporting build
One source of truth for every channel, with AI-written weekly reporting your team actually reads.
- Unified dashboard across Shopify, Meta, Google, Amazon and email
- Automated weekly insights
- Handover so your team owns it
Fixed project fee
03 · Ongoing
Fractional head of growth
Senior leadership without a full-time hire. We own the growth plan, paid media and testing, and report on what moved.
- Embedded with your team, part-time
- Paid social, testing and budget allocation
- Monthly growth review with leadership
Monthly retainer
Our approach
The Truffle Method
Truffle hunters find the value hidden underground. We do the same with your data: find what's really driving growth, cut what isn't, and scale what works.
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01
Unearth
We audit your numbers, tracking and spend to find where growth is hiding and where money is leaking.
-
02
Refine
We fix measurement, cut waste and move budget to what's actually profitable, so every decision runs on real numbers.
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03
Scale
We grow what works across paid, organic and retention, with AI-automated reporting keeping your whole team on the same page.
Results
What changes when the numbers are clear.
Senior-led on every account
Led by Cornelious Robinson, founder
Cornelious started agency-side at Ogilvy and Omnicom, running media for prestige beauty brands like Supergoop and La Prairie, then went in-house to scale Virtue Labs and Bellami. Today he leads growth and analytics across a celebrity-founded brand portfolio. Trufflin Media brings that same playbook, and the dashboards and AI reporting behind it, to consumer brands ready to scale.
A senior lead on every account, backed by specialists in paid media, creative and analytics. No junior handoffs.
Questions
Who is this for?
Growing DTC and CPG brands, whether you're scaling paid media, building organic and content, or just want to know what's really driving growth.
What does the Unearth Audit include?
A 30-minute session on your channel, margin and attribution data, followed by a written plan with your top priorities.
How fast will we see results?
Clarity comes first: most dashboards are live within weeks. Performance gains follow as budget moves to what works.
How does pricing work?
Fixed-fee projects for analytics builds and a monthly retainer for fractional leadership. No percentage of ad spend.
Do you work remotely?
Yes, fully remote, with US business hours overlap and regular check-ins with your team.
What if we're not a fit?
We'll tell you on the call and point you to who is.
Book your Unearth Audit.
- Where your growth is leaking
- What to fix first, and what it's worth
- A written plan you keep either way